In the earlier days the strongest word of advice for making a big investment like buying a car was that of Word of Mouth. But that was prevalent before the birth of online reviews. The intensity in which the word of mouth influences the car purchase decisions of today is a lot lesser that what it used to be back then when the online reviews were not so popular a medium. Sport cars like Houston Hyundai Santa Fe Sport are much in demand these days and it is also evident in the online reviews that keep coming up.
But it is not that the word of mouth has ceased to exists, it is just that they are now I online platforms in the form of continuous reviews. Do note they are stronger influence and provocation that any of the dealerships efforts on television or radio via advertisements. Word of mouth is no longer restricted only to family and friends. Being available online it has become easily accessible to people that they can just know through the reviews hoe other consumers feel about a particular dealership. Take Houston Hyundai Santa Fe Sport for instance, many online reviews are available on this particular product as well. It directly influences prospective customers and they make their decision whether or not to fix an appointment with your dealership.
So, hopefully by now you must have come to terms with the importance of online reviews for car dealerships. Next comes the value of understanding the necessity of prompt response to these reviews. As a dealer in old or new cars it is crucial that you maintain your reputation online. Here is how you can achieve it:
Being on the site where reviews are posted:
Car dealerships must have their company profile in websites like G+Places, YP.com, and Yelp etc. It is in these and the alike sites that consumers both post and people who are thinking of buying a car visit to scroll through the available comments and reviews about the dealership. As per the reports of Yahoo, almost 70% of the prospective consumers go through the online reviews before making a purchase call from a particular dealership company. A dealership must have a dedicated team that would look into the upcoming reviews and handle them appropriately. If this mechanism is tactfully used, car dealerships can actually capitalize on it to a great extent. This way you don’t just retain old consumers but also make new ones.
Positive and negative online comments require equal attention:
Customer experience matters a great deal in today’s market scenario. You cannot just seek to earn profits. It’s high time you make a well-paved path for it. Start off by responding to the online reviews and that not just includes the positive but the negative ones as well. Why would a customer trust or rely on your services if you do not platter them with a sense of care and concern of their issues? As much as a negative comment needs remedy, so does a positive one need acknowledgement.