Taking the conventional route is still the norm in most parts of the world when it comes to the distribution of medical consumables and hospital supplies. Manufacturers have yet not warmed up to the idea of technology in providing easy access, convenience and cost-saving advantages to all stakeholders in the demand chain.
There is still a lot of work to do in regard to information asymmetry and above all, the majority of healthcare providers are yet to know the ways to streamline the purchase processes.
In all this coordinated disorder, it’s the healthcare manufacturers who face the biggest loss with not being able to take their medical products to the intended places. This stops them from optimizing the sales and distribution costs for virtually no fault of theirs.
Here are five main supply chain problems that healthcare manufacturers face worldwide today –
1# Lack of reach and penetration to markets
For manufacturers of medical supplies, nothing matters as much as getting a superior reach and penetration to markets across regions, geographies and countries. If they have the wherewithal and resources and are yet not able to penetrate deep, this shows some malice within the existing system. Thus, they have to fix the gap and look to leverage a supply chain that enables them wider and superior access to the market.
2# Imbalance in costs-to-sales ratio
Any imbalance in costs to sales ratio is a sure-shot sign of a mismatch between demand and supply. In a country the size of India, fragmented demand can make sales not a beneficial proposition for healthcare manufacturers. This also indicates that a good platform is still not found and products are unable to win the trust in the market.
3# Lack of contact between suppliers and buyers
These days, a growing number of healthcare manufacturers look to benefit from the reach and popularity of any well-known online medical store India and cater to end users realistically. Earlier, there was a lack of visibility for end customers regarding medical products required for a specific domain. The online store has bridged such gaps and ensured that suppliers and buyers know each other well and engage in meaningful transactions.
4# Products and supplies not being marketed
Unless medical products and supplies are marketed properly through channels, they can’t reach to end users for sure. Manufacturers do have the resources for marketing but somehow the support system or procurement ecosystem in place does not help beyond a point. It’s natural then that healthcare providers will not be able to know about the availability of products for their domain or categories.
5# Lack of control over end prices
Pricing benefits are a big push for hospitals or clinics to procure medical supplies from specific vendors or supplies. However, most manufacturers are not able to have control over end prices of their products simply because there are too many channels and layers in the distribution chain. This thus robs of price benefits being taken to end users and this is how manufacturers suffer a lot.